Word of Mouth Still Most Trusted Resource Says Nielsen

By Conor O'Neill | April 16, 2012

Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, shows that 92% of people trust recommendations from friends and family, followed closely by 70% trusting online reviews.

Here are the highlight stats. Read the great piece about it over on Social Commerce Today.

We’ve been in the reviews business for quite a few years so we’re not remotely surprised by this data. But our experience over the past 12 months is that small businesses are now realising the importance of reviews and adding customer reviews solutions to their sites and Facebook. This is as true in rural Ireland as it is in Del Mar California.

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