Another Review silo launches

Yawn. This time it’s AT&T on their Yellow Pages site. It’ll be interesting to see if it does affect Yelp and similar sites. I’m not sure it will.

Will Bob and Marge from Akron Ohio really look up the Yellow Pages and think “ya know what hun, now that I’ve found the telephone number of a plumber I must come back later and write a review of how he unblocked our loo”.

What they do have on their side is scale; even if 0.5% of users write reviews, that’s a lot of content, so I’ll be watching closely.