58% of E-retailers Say Primary ROI is in Listening to Customers

We’re always happy to see statistics to back up what we already know and tell clients every day:

The report, which was conducted by Forrester Research Inc. on behalf of Shop.org, the online retailing division of the National Retail Federation, an industry trade group, notes that most retailers regard customer ratings and reviews as useful and directly correlated to sales.

You can read more about this research at Internet Retailer.