There is a great piece over on Econsultancy about negative reviews. Well worth a read. It can be hard for businesses to display negative reviews on their site but in the end, everyone benefits. My take-away quote from the article:

Thinking of reviews as positive or negative is not helpful. It stops us from considering and building on what this information is really about, which is informing and influencing the decisions others will make after reading it.

Lots of very interesting headline stats about e-commerce over on the Econsultancy site. It appears that the prediction of the first online Christmas (50p in the £) by 2015 is well on its way to coming true.

IMRG predicts that £6.4bn will be spent online in December 2010, up from £5.5bn last year. Total online spending for 2010 is predicted to reach £57,8bn, compared with £49.8bn in 2009.

How about adding $2.7B to you bottom line?

Via Econsultancy:

… calculates that, since displaying the most helpful reviews has increased sales in the media products category by 20%, overall this feature was worth $2.7bn to Amazon

Contact business@loudervoice.com if you’d like to hear how reviews can help your business!