My talk on customer reviews at the IIA’s “8 More Ways to Sell Even More Stuff” event seemed to go down very well.

Judge for yourself. Hopefully you’ll find it useful.

Lots of very interesting headline stats about e-commerce over on the Econsultancy site. It appears that the prediction of the first online Christmas (50p in the £) by 2015 is well on its way to coming true.

IMRG predicts that £6.4bn will be spent online in December 2010, up from £5.5bn last year. Total online spending for 2010 is predicted to reach £57,8bn, compared with £49.8bn in 2009.

Yes you can! Renowned SEO expert Richard Hearne of Red Cardinal did exactly that this afternoon with the LouderVoice EasyReview system.

Think you can beat him?

We’re pleased as punch to announce that our brand new customer reviews widget has just gone live on the Bubble Brothers wine site. Julian, their Wine 2.0 guru, has always been at the forefront of social media adoption and the addition of our widget complements all of their other online activities beautifully.

The key thing about the widget is the ease of implementation. One line of code was added to the Bubble Brothers product page template (they use Ecommerce Templates for their site), a few minor logo tweaks later and they were up and running. No development on their side and just some quick colour/size adjustments by us. That’s all it takes to review-enable an entire site!

The LouderVoice customer reviews service is getting a lot of attention from businesses who are looking for ways to retain customers and grow sales in these difficult times.

So the latest research from Avail Intellingence comes as no surprise to us. InternetRetailing reports that the research shows over a third (36%) of respondents rated peer opinions such as recommendations, reviews and customer generated wish lists as the most useful aspect of an Internet-shopping site.