12 Statistics on Consumer Reviews

By Conor O’Neill

There is a fantastic block of stats about consumer reviews over on Search Engine People. If you are wondering why this is such a strong growth area, wonder no longer!

A few of their gems:

  1. 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  2. 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)
  3. 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)
  4. 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)

Thanks to Richard Hearne, SEO god from Red Cardinal for the link.

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